Odyssey bloghelping you leverage the potential of the internet

Understanding Website Analysis


18. March 2010 18:51

Get into the habit of regularly assessing your website.  Examine your web stats, sales, costs and competitors and keep a record of your findings, so that you can track trends and progress in reaching your goals (You do have goals for your website right?).

magnifying glass

Ensure you make a note of dates when you make significant changes to your website as these will allow you to attribute changes in your traffic and visitor behaviour and you’ll know if the changes had a positive effect or not.

Use your web stats to understand:

  • Who your audience is and where they live (What time zones are they in?)
  • Why they are visiting your website (What search terms do your visitors arrive via)
  • How long your visitors spend on your site (Do they only read one page and leave, or do they spend several minutes browsing your site?)
  • What languages they speak (Are your users predominantly English speaking?)

Understand your audience by examining your web stats; never assume you know your audience or their reasons for visiting.

Google Analytics average time on site

If your website stats do not answer all your questions, you may need to consider using a site survey or even adding your questions to your site registration form if you have one.

Create Goals

Decide what actions on your site constitute a conversion and create goals within Google Analytics to measure these conversions.
Conversions do not need to be sales, they could be user registrations, user enquiries or other actions that have some value to your business.

Easy Wins

After examining your site visitor behaviour, try to determine simple tweaks you can apply to your website to improve user experience and encourage more conversions.

Ascertain what sections/pages of your website are popular with your visitors and try to improve these pages so that visitors are greeted with a page more optimised to their needs, thereby increasing the chances of them converting.

Translations

Google Analytics map overlay

If you discover a large percentage of visitors are from non-English speaking countries, consider adding a translation widget or getting a professional translation of certain pages/sections or even the whole website, don't take the British attitude and assume everyone speaks English!

 

Lead picture used under Creative Commons from somegeekintn

Tags:

Category: Web Analytics

Web Development and Design Process


31. October 2009 18:54

Creating an effective website that will generate sales involves a number of different skills and processes to work in harmony. 

  1. Branding – Creating a brand identity or defined proposition for your company.
  2. Web Design – Designing a website incorporating the brand identity and features required.
  3. Web Development – Building a website from the web design visuals.
  4. Copyrighter – Writing killer sales copy.
  5. Search Engine Marketing – Optimising and marketing your website through organic and/or pay-per-click channels.
website-process

If all goes to plan, the development process will result in a clear and focused website that:

Read more about the web development process here.

If you’re still not convinced you need a website, read our post: Why do I need a website for my business.

Picture used under Creative Commons from veribatim

Should I try a Free Website Builder or use a Professional Web Agency?


7. August 2009 21:57

There are a lot of free website builders cropping up on the internet lately, and during a recession it can be tempting for a small business or sole trader to use a free or cheap "pay monthly" website builder rather than forking out a lump sum to a professional web design agency.

A professionally designed site will almost always surpass a cheap or free out-of-the-box solution in almost everyway, but don't dismiss them straight outright.  A lot of the website builders have free trials that allow you to demo the websites to see what you get.

Get a Web Presence!

Studies show that half of the UKs small businesses don't have a website, and half of those businesses think that a website wouldn't deliver any real benefits.

These businesses might find that the low cost of an off the shelf website builder package could tempt them into creating their first website.  Chances are they won't regret the decision!

If you are one of the businesses without a web presence, you should read our post entitled why do I need a website for my business.

Upgrade to a Professional Website

After trialling an out-of-the-box website, the business owner will have a fairly good idea what the package can and can't do and be in a good position to create a list of requirements for a custom designed website.  These may include:

Paying for a Website

Like the majority of businesses web agencies are also being effected by the recession and as such many are prepared to go the extra mile to win new clients.  This can work to the advantage of a small business by being able to negotiate on price or get more website for the budget.
You may also find many agencies will also allow you to spread the cost of a website over a number of months to lessen the burden.

Contact us today to enquire about our competitive prices and monthly payment plans!

What is Web Analytics?


19. June 2009 15:05

Web analytics is a term used to describe the processes involved in recording and analysing how visitors use and discover your website.

Here is the official definition according to the Web Analytics Association:

“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”

What kind of statistics will web analytics show me?

  • Geographical location of visitors to the website
  • How they found the website
  • If they found the website from a search engine, what keywords they searched for
  • How the visitors navigate through the website
  • What the most popular pages on the website are
  • The average time a visitor spends on the website
  • The effectiveness of your marketing campaigns
  • How many pages the average visitor browses
  • and many more…

Google Analytics – web analytics from Google

There are numerous web analytics software vendors, however if you intend to use Google Adwords pay-per-click advertising, Google Analytics will draw information from your Google Adwords campaigns and let you analyse how well your visitors are converting, so it makes sense to use Google’s analytics offering.

Google Analytics is a free but powerful web analytics tool.  Google describes it as “Enterprise-class”, but don’t let that put you off.  Even though Google Analytics has a lot of advanced features, it’s quite easy to just stick to the basics and get just the information you need right at your finger tips.

Google Analytics Dashboard

You can even customise reports to show only the data you are interested in and have them emailed to you or a colleague on a regular basis!

What’s more our Search Engine Marketer has passed the Google Analytics Individual Qualification, so we are well placed to help you make the most of Google Analytics.