Odyssey bloghelping you leverage the potential of the internet

What is LinkedIn and how does it Work?


19. November 2009 20:17

LinkedIn logo
LinkedIn is a social networking website aimed at business professionals, it allows you to create a personal profile where you can promote your skills, knowledge and experience while allowing you to connect with professionals in your field in order to do business.

As you build your profile you can request and receive recommendations from people who you have done business with in the past (colleagues, business acquaintances, clients etc).  These recommendations add value to your online resume just like letters of recommendation and testimonials and will help build trust in what you have to offer.

Ten Tips for a Strong Profile

  1. Create a Personal Tagline – This is shown under your name, so it needs to summarise at a glance who you are.
  2. Elevator Pitch Introduction – Create an engaging 30-second introduction that succinctly describes who you are and what you do.
  3. Don’t Cut and Paste your CV – Describe your experience and skills as you would to someone you just met and keep it short and punchy.
  4. Use Action Words – Use words that project an image of a results-driven, action-oriented achiever, such as maximised, supervised, optimised, streamlined etc.
  5. Point out your Skills – List your specialities, abilities and interests, be sure to use appropriate industry buzz words where appropriate.
  6. List your Experience – Briefly describe each company, what it does and what you did there. Again use clear succinct phrases.
  7. Distinguish yourself – Add additional information to enhance your profile, join groups of interest and list trade associations or other organisations you belong to.
  8. Build Connections – The connections you make add credibility to your profile.
  9. Get your Profile to Rank in Google – Your public profile is available to view by anyone and will appear in search engines, so think carefully about what you want to share with the world and use it to your advantage.
  10. Answer and ask Questions – Asking and answering questions in your field will help establish your expertise and raise your profile on the network.

Photo used under Creative Commons from NickStarr

Web Development and Design Process


31. October 2009 18:54

Creating an effective website that will generate sales involves a number of different skills and processes to work in harmony. 

  1. Branding – Creating a brand identity or defined proposition for your company.
  2. Web Design – Designing a website incorporating the brand identity and features required.
  3. Web Development – Building a website from the web design visuals.
  4. Copyrighter – Writing killer sales copy.
  5. Search Engine Marketing – Optimising and marketing your website through organic and/or pay-per-click channels.
website-process

If all goes to plan, the development process will result in a clear and focused website that:

Read more about the web development process here.

If you’re still not convinced you need a website, read our post: Why do I need a website for my business.

Picture used under Creative Commons from veribatim