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Domain Name Registration Length Can Impact Google Ranking


24. April 2009 14:35

Whether you’ve just bought a domain name for your website or its up for renewal, you may wish to consider the fact that Google and potentially other search engines take into consideration the length of time you’ve purchased the domain for during their ranking algorithms.

They do this and other domain related checks to try and determine whether the domain is potentially a throwaway or spam domain, rather than a quality website they wish to place in their index and send visitors to. 

So it is always wise to spend a little extra and renew a domain for longer than the minimal renewal length, which is normal between 1 and 2 years.  After all domain name purchases aren’t very expensive, and the benefits are clear.

Even if your domain is not up for renewal in the foreseeable future, most Domain Name Registrars will allow you to extend the domain registration period.