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Become an Authority and Increase your Search Rank


19. November 2009 11:44

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Authority in the business world is a powerful tool, it demands respect, trust and admiration.
Authority also plays a big part in online marketing since Google’s PageRank® algorithm determines websites’ authority and ranks them accordingly.

If people think your website is important enough to link to then so will search engines.  The more authority you gain from people linking to you from their website/blog/social bookmarking page etc the greater your rank will become in search engines such as Google.

In order to to become an authority that others link to online you need a website with indispensable content that demonstrates your expertise, rather than a website that simply claims expertise.

Become an authority by learning all you can about your niche and sharing your knowledge online.

Authority is all about perception, perceived authority can outrank actual authority because what other people say about you is more important than what you say about yourself.

Rules for Building Authority Online

  1. Define your Unique Selling Proposition (USP) – what sets you apart from everyone else?
  2. Get a professional website design and branding
  3. Make friends with influential people in your industryuse social networking sites such as Twitter and LinkedIn as well as traditional networking events
  4. Don’t sell to people… Educate them and demonstrate your knowledge to build trust and authority
  5. Create indispensable content that other people will want to share with their peers
  6. Grab people’s attention - write killer headlines and stand-firsts
  7. Build a subscriber base – get people listening to what you have to say
  8. Learn the basics of Search Engine Optimisation (SEO)
Picture used under Creative Commons from PaperThinSerge
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