In order to sell or promote products on the web you must provide good product information in order to give your customers confidence before they click the buy button.
When customers shop online they require more product information compared to shopping for the same items in brick and mortar shops as there is no tangible product to hold no salesperson to ask and no product displays to read.
As a result of poor product information many ecommerce websites are losing sales to competitors who are spending the time to make shopping online as painless as possible for their consumers.
Here’s an example of a few misleading ecommerce pages from a large UK clothing store.
In this case the product has several images and a decent amount of product information.
However when would you realise that you were only buying the shirt and not the matching tie?
It doesn’t mention anywhere that the tie is not included or sold separately.
Another item from the same store features a pair of suit trousers, but if you look more closely you’ll notice the conflicting product information.
Are they machine washable at 40 degrees or dry clean only?
After looking at these two products would you have confidence purchasing items from this store?