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Side-Effects of Changing the Domain Name of an Existing Website


23. June 2009 15:06

If you already have a website and for whatever reason want to change the domain name of your site doing so may cause some unwanted side-effects that you may not be aware of.  However if the correct techniques are followed these can be minimised.

Here are a few reasons for changing your domain name:

  1. Your domain name no longer reflects your business/products or services.
  2. Your domain name expired and you cannot reacquire it.
  3. Your company has changed names or has been rebranded.
  4. You have since purchased a “better” domain name.
  5. You want to have a “.com” rather than a “.co.uk” domain etc.

Here are some of the unwanted side-effects caused by changing your domain name:

  1. Search engines will not update their index of your website straight away, so you will loose visitors for up to 6 weeks (approximately) unless you redirect each page to its new location.
  2. You will loose Google Page Rank (Your ranking in Google) temporarily until Google re-indexes your new domain name.
  3. You may even loose your Google Page Rank altogether if you do not put redirects from your old domain name to your new domain.  These redirects need to be the “301 Permanently moved” variety.
  4. Your domain name will need updating in online directories, business stationary, other websites, which can be a time consuming and potentially expensive process.

If you are one of our clients, you’ll be happy to know we will always make sure that we follow the correct procedures to make the process of changing domain names as smooth and painless as possible.

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