Odyssey bloghelping you leverage the potential of the internet

User Experience Explained


7. December 2009 18:52

User Experience (UX) is what a user experiences while interacting with your website and encompasses everything from how easy it was to find the site to the journey a user takes through the site.

User experience is understanding and designing a user’s experience from start to finish, not just how the website looks or functions.

The aim is to improve the user journey - ironing out those frustrating fly-out menus, optimising the shopping cart processes and making the website more intuitive by placing information where users expect to find it. 

User experience honeycomb

UX includes, but not limited to:

  • User interface design
  • Information architecture
  • Usability
  • Interaction design

User Focused Process

User Experience is user focused, so the first step is to identify and understand your audience and find ways to communicate with them effectively.  You shouldn’t assume a user is familiar with your product offering or knows all your industry terminology.

Understand what tasks end users will want to perform on your website and create a series of use-cases to identify each task.
While you and your web design company know how to navigate your website, do your users?  The only way to find out for sure is to perform user testing.

User Testing

The best way to evaluate a website’s user experience properly is by assigning tasks to real users and monitoring their progress in achieving the tasks.  Users should ideally be recorded and asked to think out loud while carrying out the assigned tasks so you can understand their thought processes while navigating.

It’s important that the users picked to perform the tasks haven’t been involved with the design or development process.

Information gleaned from user testing is then fed back into the design process in an iterative manor to improve the end user experience.  Iterative design can help optimise sign-ups, maximise return on investment (ROI) and increase sales, so it has real benefits!

Picture used under Creative Commons from A-dit-ya

Comments are closed