Web Development and Design Process

Creating an effective website that will generate sales involves a number of different skills and processes to work in harmony. 

1. Branding – Creating a brand identity or defined proposition for your company.
2. Web Design – Designing a website incorporating the brand identity and features required.
3. Web Development – Building a website from the web design visuals.
4. Copyrighter – Writing killer sales copy.
5. Search Engine Marketing – Optimising and marketing your website through organic and/or pay-per-click channels.

If all goes to plan, the development process will result in a clear and focused website that:

• Clearly explains what the company offers.
• Displays your products and services.
• Is potentially ecommerce enabled with a secure straight-forward checkout process.
• Ranks well in search engines.
• Makes it easy for potential customers to get in touch.
• Establishes you as an expert in your field through free information, articles or a blog etc.
• Can be kept up-to-date easily.
• Gets visitors to opt-in to your newsletter subscription.
• Gives visitors a reason to return.
• Tracks and monitors your website traffic.

Read more about the web development process here.

If you’re still not convinced you need a website, read our post: Why do I need a website for my business.

Picture used under Creative Commons from veribatim