Some businesses even today don’t see the value or need for a website. Here are a number of reasons to help make that decision easier.
Keep up with the competition
More and more businesses have websites compared to a few years ago, so the chances are most of your competition have websites too. Having a website allows your customers or potential customers to find and browse your products or services at their own leisure, and potentially find out a lot more information than they would through other forms of communication.
Cost effective advertising
Designing and printing professional-looking catalogues and brochures is an expensive job, and when your products or services change you need to reprint them. The cost of building and maintaining a website has fallen over the last few years as the industry has started to mature and the competition has grown.
If you opt for a content management system, then you’ll be able to update your website yourself!
Attract new customers
Whether your business sells directly to consumers or to other businesses, the volume of business done over the web continues to climb year upon year. Many people now use a search engine such as Google to source information, products or services.
In order to tap into this potential market you first need to have a website from which you can start to build your online presence.
If you are still unsure whether there is money to be made, don’t believe the hype, ask your customers!
Sell your products or services to a larger audience
The web has opened up a whole new market place for many businesses that used to only offer their products and services to customers in their local vicinity. Many companies now successfully sell their products over the internet to a national or even international audience that just wasn’t possible before.
What’s more, creating an ecommerce website isn’t as complicated or as expensive as it used to be.
Improve your competitive advantage
The web has started to level the playing field. A well designed and optimised website will allow a small company to compete with much larger companies online. The web has a much lower cost of entry allowing you more room to shout about your products and compete with the big guys.
Your online presence is always available 24/7
You may not answer the phone or your emails around the clock, but with a website your products or services are online 24 hours a day 7 days a week. We all lead such busy lives that it is entirely possible that your customers might want to research or purchase your products or services outside your normal opening hours.
Publish an FAQ on your site
How many hours a week do you spend answering the same customer queries by email or telephone?
If you had an FAQ (Frequently Asked Questions) section on your website you could direct your customers to your FAQ page and save yourself a lot of time and effort.
If you’re coming around to the idea of getting a website built for your business, make sure you read this article to help make you aware of the cost of maintaining your website once you’ve had it built.